IBC Conference preview – Day 3: The evolution of live sportscasting - it’s rocket science

Claire Wilkie, Founder and CEO of Limitless Broadcast, discusses the ingredients needed for a successful remote production and how “change happens”, whether everyone wants to get on board or not.

“Elon Musk, whenever you think of the man, has made a rocket that’s reusable so why would you now make a rocket that is not reusable? He’s changed the game and he’s changed the price point to create a different business model.” For Claire Wilkie, Founder and CEO, Limitless Broadcast the analogy can be applied to sports broadcasting.

“What we’re seeing now is more people switching to using software defined workflows in the cloud. It’s a new business model, a new way of working, a new strategy and it opens new editorial and monetisation opportunities for everyone.”...

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