M2A Media said it has partnered with Japan-based systems integrator Photron to enhance live video distribution workflows for sports rights owners and major broadcasters in Japan, adding that the move “marks a significant step” in the expansion of M2A Media business in the Japanese market.
M2A Media says the collaboration sees it providing an integrated cloud solution that enables Photron to manage multiple live video workflows concurrently within the M2A console, while maintaining control over customer relationships and operations. The deployment includes six key workflows, handling a substantial volume of live content. The M2A Media Console is available in Japanese language.
Tsutomu Nakayama, Operating Officer of Sports Business Division at Photron, said: “In the realm of sports content, immediacy and scalability are paramount for delivering exceptional value. I am enthusiastic about the opportunity to collaborate with M2A in Japan, leveraging their broadcasting and IP distribution services to develop innovative sports content.”
Ciarán Doran, CEO of M2A Media, added: “We are delighted to be working with Photron to continue our advanced cloud-based video solutions in Japan. This collaboration demonstrates the power of cloud innovation in simplifying multiple concurrent workflows, while delivering exceptional broadcast quality. We look forward to building on this relationship with Photron and exploring further opportunities across the region.”
You are not signed in
Only registered users can comment on this article.
Adobe to acquire AI firm Topaz Labs
Adobe has entered into a definitive agreement to acquire Topaz Labs, an Emmy-winning AI company that develops tools for video and image enhancement. Terms of the deal, expected to close in the second half of 2026, were not revealed.
Looking Gude for Tag team
Cable specialist Argosy has expanded its infrastructure portfolio with the addition of Gude Systems’ intelligent power distribution units (PDUs) and GeoTag asset tracking technology from Tazaar. The firm becomes an official distributor for both manufacturers.
Vortex spins up 2 to go
Vortex2 and Vortex2 Soft are two new compact lights from Creamsource offering the same CreamOS workflow, colour science, rugged build quality and IP65 weather resistance of its existing Vortex family, but in a smaller 160W form factor.
Cinema lighting with added punch
New from Fiilex are the G9 Color, its largest profile light to date, and the MotoK40, a 3600W moving-head LED punch light for film, live events and virtual sets.
Blackwell box boost for live production
Aimed at enterprise video production, and combining Grass Valley hardware and AMPP OS, and NVIDIA Blackwell GPU acceleration, AMPP Edge Live has its European debut at IBC2026. New capabilities can be introduced through software, allowing user workflows to evolve as requirements change.
