M2M Media joins SRT Alliance

The alliance is a collaborative community of industry players and developers dedicated to advancing the secure reliable transport (SRT) protocol as the open standard for low-latency, broadcast-grade video streaming over IP networks.

M2A said SRT is "woven into the fabric" of its platform, underpinning the delivery of live video for clients including DAZN, BBC, ITV, Photron, and FIFA, across hundreds of territories and thousands of live events every month.

SRT is described as one of the foundational transport mechanisms within MediaToAnywhere, M2A’s cloud-native orchestration platform that sits above cloud infrastructure and below production systems, managing live acquisition, distribution, and delivery from venue to viewer.

Ciarán Doran, CEO of M2A Media, said: "Orchestrating SRT at scale is what we do; SRT is a foundational element of our infrastructure. Our clients are distributing live sports to millions of viewers across hundreds of territories. They cannot afford dropped frames, latency spikes, or compromised security. SRT delivers broadcast-grade reliability over the public internet, and joining the SRT Alliance is the natural expression of the trust we place in this protocol every day."

SRT was created by Haivision and open-sourced in 2017, with the SRT Alliance established the same year to accelerate its adoption as an industry standard. Today, more than 700 broadcasters, cloud platforms, and streaming providers rely on SRT for low-latency video transport over unpredictable public internet connections.