While the two frontrunners in the NGA codec stakes are similar in many ways, a comparison of their background and frame of reference gives some interesting insights, writes John Maxwell Hobbs.
The two leading implementations of Next-Generation Audio (NGA) are Dolby AC-4 and MPEG-H 3D audio. Although they are both based around a central set of recommendations from the ITU, they have different origins, advantages, and limitations.
Dolby AC-4 vs MPEG-H 3D Audio: Background
Multi-channel audio broadcasts have been around since 1881, when Clément Alder connected pairs of telephone lines to send stereo audio from the Paris Opera to rooms at the Paris Electrical Exhibition. Between 1890 and 1932, audio programmes using this technology were commercially available in France and England. Since that time, broadcasting has gone from a single audio channel to as many as 22...
You are not signed in
Only registered users can read the rest of this article.
Branded entertainment: Money, freedom, and audiences unite
As traditional broadcasters battle decreasing budgets and attention spans, brands have come to the fore as collaborators in an increasingly lucrative and creatively fertile strand of the media business.
FRAMES: Automating the archive end-to-end
Despite the availability of hundreds of generative AI tools, pre-production environments are still struggling to find a semantic archive search solution that is technically feasible and effective in the real world. Enter FRAMES.
IBC Accelerator: Scaling the future of immersive festival experiences
Stepping beyond the screen, this IBC Accelerator project has set out to meld immersive technology and audience interaction into an entirely new form of audience engagement.
Content Everywhere: From AI promise to commercial reality
If IBC2025 was defined by conversations about artificial intelligence’s transformative potential, the past 12 months have been about proving where it can deliver tangible business value. CE exhibitors now describe a market that has become more pragmatic.
IBC Incubator: Connecting context for end-to-end agentic production
After years of AI experimentation, this year, the IBC Incubator plans to birth a single, agentic brain that can hold every bit of a story’s context from conception to distribution.


