Sweet upgrade for Projective with Strawberry 7

Content production developer Projective is unveiling Strawberry 7, a significant upgrade to its creative project framework.

Featuring a fully redesigned and intuitive user interface, Projective claims Strawberry 7 maximises usability and efficiency while eliminating workflow bottlenecks.  

projective-1-KH-pic-manage.png
AI-powered search helps teams find clips instantly in vast libraries

Its advanced media intelligence features, including AI-powered search and tagging, allow creative teams to locate specific clips, graphics, or soundbites in seconds, even within massive content libraries.  

Combined with tools like advanced speech-to-text transcription, Strawberry 7 empowers teams to streamline workflows, boost productivity, and deliver high-quality content faster than ever before. 
Derek Barrilleaux, CEO, Projective, said: “At IBC, we’re not just showcasing new tools; we’re presenting actionable solutions that empower teams to focus on creativity without being bogged down by operational inefficiencies. We couldn’t be more excited to demonstrate how our innovations bring clarity, speed, and flexibility to the table.”  
The company is also showcasing its Strawberry Multisite technology, integrating cloud and on-premises infrastructures to streamline collaborative workflows.  

Stand Number: 1.A04 

Company: Projective Technology

Latest Product news

Adobe to acquire AI firm Topaz Labs

Adobe has entered into a definitive agreement to acquire Topaz Labs, an Emmy-winning AI company that develops tools for video and image enhancement. Terms of the deal, expected to close in the second half of 2026, were not revealed.

Read more
Argosy gets its hands on power control with Gude’s EPC 1121

Looking Gude for Tag team

Cable specialist Argosy has expanded its infrastructure portfolio with the addition of Gude Systems’ intelligent power distribution units (PDUs) and GeoTag asset tracking technology from Tazaar. The firm becomes an official distributor for both manufacturers.

Read more
Straight to the source: The compact, directional Creamsource Vortex2

Vortex spins up 2 to go

Vortex2 and Vortex2 Soft are two new compact lights from Creamsource offering the same CreamOS workflow, colour science, rugged build quality and IP65 weather resistance of its existing Vortex family, but in a smaller 160W form factor.

Read more

Blackwell box boost for live production

Aimed at enterprise video production, and combining Grass Valley hardware and AMPP OS, and NVIDIA Blackwell GPU acceleration, AMPP Edge Live has its European debut at IBC2026. New capabilities can be introduced through software, allowing user workflows to evolve as requirements change.

Read more
Favourites:

Registered users only: Login

Share this:
Other themes: