ITV’s daytime workflows transformed with Avid

Since relocating its core operations to temporary facilities at the Television Centre in West London, ITV Studios Daytime has overhauled its technology and streamlined its production workflows for popular programmes such as Good Morning Britain, Lorraine, This Morning and Loose Women.

With more than six hours of live programming broadcast every day, a huge amount of content is required to keep audiences engaged and entertained, all of which has to be readily available in real time. Avid Nexis storage provides the reliability and performance the broadcaster needs to keep its schedule on track, accelerating production and real-time collaboration while meeting the demands presented by broadcast television in managing high volumes of content.

With a proven track record in providing security and scalability of multiple storage tiers to support online, nearline and cloud, editorial teams using ITV’s 10 online edit suites and 70 offline edit suites rely on Avid Nexis storage to share and access content to get clips on air instantly and dynamically make changes to broadcasts without disruption or downtime.

ITV’s workflow combines Nexis with Maestro graphics, which is said to have significantly simplified and streamlined the graphics creation process for the creative team. Integrated with MediaCentral to boost post-production efficiency, Maestro | News enables users to create, manage, distribute and play out high-resolution 3D, UHD and HDR graphics and videos.

“We’re always looking for ways to do things faster, more effectively and as cost-efficiently as possible, while ensuring we keep audiences engaged at all times,” said Tim Guilder, technology manager at ITV Studios Daytime.

“Our programming is a staple of British daytime TV and, by boosting collaboration and eliminating unnecessary steps in production workflows, Avid’s infrastructure enables our teams to drive creativity and content that keeps audiences coming back for more,” he said.