Programmatic and Addressable Platforms | IBC365

2551324043

Maximising ad-tech opportunities: top tips for media and entertainment publishers

Ad-tech – Tutorial, Ep 2: DAI - what it is and how it works

Channel 4’s Horseferry Road headquarters

Channel 4’s Fatima Dowlet: “Linear is still doing great numbers”

Ad-Tech – Tutorial, Ep 1: Navigating the Future of Video with Ad-Tech

SGAI: a new frontier in dynamic ad insertion

CNN is starting to ask some of its visitors to pay $3.99 a month for access to its news website

CNN launches paywall for news website

Virgin Media O2: Opting in customers for FAST ads

Warner Bros. Discovery (WBD) International has launched WBD AIM (Audience Insights and Measurement), a first-party data platform for advertisers

Warner Bros. Discovery International launches advertiser data platform

1966720738

EPTVI: Developing a roadmap for programmatic TV in Europe

Ads from above: G-Mana aims to simplify OTT monetisation

G-Mana makes ad insertion easy

Netflix Upfront 2024

Netflix to launch in-house ad tech platform

Bitmovin and Yospace join forces

Panel Discussion: Advances in Monetisation Technologies

ITV Launches Linear Addressable TV Ad Offer

Meta has rolled out generative AI tools for advertisers

Meta Rolls out Generative AI Tools for Advertisers

Is in-game advertising a game-changer?

The day content providers became ads managers, or how FAST is changing content providers’ business and pushing them to get new skills

Enhancing Decision Experience (DX) for Content Choice: A Path to Resolving Video Consumption’s Paradox