Netflix is revamping its mobile app, introducing a vertical video feed called Clips intended to help users discover new content.
Taking a cue from TikTok vertical videos, Clips is designed to drive engagement on mobile phones.
When announcing Clips, Netflix said the vertical video feed is designed to be quick, visual, and enable users to tap into content that catches their eye.
The company stated: “Think of ‘Clips’ as a personalised highlight reel that helps you decide what to watch or play next, without endless scrolling. You’ll see short clips from series, films, and specials tailored to your tastes, with an easy way to go deeper when something grabs your attention.”
In the future, Netflix plans to expand Clips to include podcasts, live programming, and collections based on genres.
Already available in the US, the UK, Australia, Canada, India, Malaysia, Pakistan, the Philippines, and South Africa, this update will roll out to the rest of the world later in 2026.
Elizabeth Stone, Chief Product and Technology Officer at Netflix, said: “Mobile is an important part of how Netflix members stay connected to the entertainment they love. With our enhanced navigation and Clips, our new vertical video feed, we’re building on past learnings to deliver an experience designed for the way members want to enjoy Netflix on their phones: for the moments in between, to discover a new title, or a quick laugh. Our vision is to make our mobile experience as entertaining as what you watch, delivering increasingly personalised, immersive experiences for any mood or moment. This is just the beginning.”
Disney recently revealed plans to offer short-form, vertical video content on its Disney+ streaming service in the US later in 2026. Discover more here.
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