Swiss telco Sunrise has expanded the highlights feature of its yallo TV service with the addition of auto-generated video previews, supported by Media Distillery’s Preview Distillery.
This enhancement allows yallo TV to expand the availability of highlights by 20%, helping viewers to discover more engaging content quickly, according to Media Distillery.
Stefan Fuchs, Chief Consumer Officer of Flanker Brands at Sunrise, said: “With the ever-increasing availability of content, we want to support viewers [to] find relevant content quickly. The solution of Media Distillery allows us to [efficiently] expand the availability of clips for more engaging content.”
Roland Sars, CEO of Media Distillery, said: “We are proud to deliver auto-generated highlights to yallo TV, especially given that they already create high-quality editorial clips. Preview Distillery helps yallo TV scale its content discovery without compromising on quality, making it easier for viewers to find and enjoy the best of their library. Our collaboration demonstrates how AI can empower broadcasters to operate with creator-level agility while maintaining broadcast-grade standards.”
yallo TV’s editorial team currently produces 80 highlights per week for catch-up content and event promos, such as sports games and the auto-generated highlights from Media Distillery is said to complement these editorial-made previews. The service is integrated via Media Distillery’s API.
Sars added: “We continuously iterate to improve our preview generation, making each clip more representative and engaging for viewers. Over the past months, we have been working with the yallo team to make sure the previews meet the editorial standards set by their team. It is great to see how that collaboration has led to the great clips they can use on a larger scale.”
.jpg)
Lumine Group acquires Imagine Communications
Lumine Group has acquired Imagine Communications through one of its subsidiaries.
UK “minded to intervene” in $110bn Paramount-WBD merger
In a written statement, Lisa Nandy, the UK’s Secretary of State for Culture, Media, and Sport, has warned of the likelihood of governmental intervention in Paramount’s $110bn acquisition of Warner Bros Discovery.
Warner Bros. Discovery sets out Wimbledon coverage plans for Europe
Warner Bros. Discovery (WBD) has confirmed its European coverage plans for this week’s Wimbledon tennis championship through its HBO Max, Eurosport and TNT Sports platforms.
Barb adds to leadership team as Caroline Davey becomes Chief Executive
UK audience measurement organisation Barb has made key changes to its leadership team as Caroline Davey takes up the role of Chief Executive this week.
DAZN teams with Antenna Group to launch news service in Italy
Sports streamer DAZN has launched an original news service on its Italian platform in partnership with international media organisation Antenna Group.
