Sky has agreed a new five-year partnerships with both ATP Media, the broadcast arm of the ATP, and WTA Ventures, the commercial arm of the WTA.
The deal will see over 80 tournaments made up of 4,000 matches available on Sky Sports, NOW and WOW.Sky has secured the rights exclusively in the UK and Ireland, Italy, Germany, Austria, and Switzerland, as well as non-exclusive rights in Luxembourg, Liechtenstein, and South Tyrol.
The two Tours include the combined Masters 1000 events taking place in Indian Wells, Miami, Madrid, Rome, and Cincinnati, and both the Nitto ATP Finals and WTA Finals.
From 2024, Sky Sports will create a new home for tennis all year round. Sky Sports coverage will be led by presenter Gigi Salmon, alongside Tim Henman and Laura Robson who will offer analysis and insights across the two Tours, with Jonathan Overend on the match commentary.
Stephen van Rooyen, CEO Sky UK & Ireland and Group CCO, said: “We are committed to bringing the two Tours together to elevate both male and female stars, and deliver world- class coverage of the 80 events across 48 weeks of the year; creating a brand-new home for tennis fans.”
Mark Webster, CEO of ATP Media, said: “ATP Media prides itself on producing and delivering the huge amount of world class content generated on the ATP Tour and the three Sky entities have shown themselves to be the perfect partners to provide this content to our many tennis fans.”
Marina Storti, CEO of WTA Ventures, said: “Sky Sports are renowned for championing world-class sport, and we know that they will create a fantastic new platform to showcase our outstanding WTA and ATP athletes in one place. The future is bright for women’s sport and there is much more growth to come.”
You are not signed in
Only registered users can comment on this article.
.jpg)
Expanded Future Tech to showcase the very best in innovation, technology and talent
After a successful debut in 2025, Future Tech returns to Hall 14 of the RAI this year, with more features, more innovation and more of the technologies shaping the next era of media and entertainment.
.jpg)
UK TV industry advocates out-of-hours guidelines
The UK television industry has backed new guidelines to minimise out-of-hours contact to help improve work-life balance in the sector.
.jpg)
EU approves Paramount's WBD acquisition with conditions
The European Commission has approved Paramount Skydance’s proposed $110bn acquisition of Warner Bros. Discovery.
Isabel Davis to become Director of BFI Filmmaking Funds
The British Film Institute (BFI) has named Isabel Davis as Director of its BFI National Lottery Filmmaking Funds.
Netflix uses GenAI on 300 titles in 2026
Netflix has revealed that nearly 300 titles on its platform have used generative AI, from early concept stages and pre-visualisation through to post-production and release.
