EchoStar subsidiary Dish Network has selected ThinkAnalytics’ Think360 content discovery platform, along with ThinkContentExplorer, to optimise its editorial operations, accelerate time to market, and boost viewer engagement.
Dish will use the Think360 platform to automate the tagging of its content to provide more personalised content recommendations for subscribers, including voice search to increase viewer engagement.
ThinkAnalytics said its proprietary AI will be integrated into search, voice search discovery and personalised recommendations across millions of viewers on Dish, Sling TV, and Dish Anywhere services.
Seth Van Sickel, SVP of product and operations at Dish, said: “In today’s competitive marketplace, having the most advanced tools to deliver a great user experience is crucial. ThinkAnalytics’ solutions will not only enhance our operations but also provide us with actionable insights through the ThinkContentExplorer, driving better decision-making.”
You are not signed in
Only registered users can comment on this article.
.jpg)
Expanded Future Tech to showcase the very best in innovation, technology and talent
After a successful debut in 2025, Future Tech returns to Hall 14 of the RAI this year, with more features, more innovation and more of the technologies shaping the next era of media and entertainment.
.jpg)
UK TV industry advocates out-of-hours guidelines
The UK television industry has backed new guidelines to minimise out-of-hours contact to help improve work-life balance in the sector.
.jpg)
EU approves Paramount's WBD acquisition with conditions
The European Commission has approved Paramount Skydance’s proposed $110bn acquisition of Warner Bros. Discovery.
Isabel Davis to become Director of BFI Filmmaking Funds
The British Film Institute (BFI) has named Isabel Davis as Director of its BFI National Lottery Filmmaking Funds.
Netflix uses GenAI on 300 titles in 2026
Netflix has revealed that nearly 300 titles on its platform have used generative AI, from early concept stages and pre-visualisation through to post-production and release.
