DPP launches industry-wide sustainability initiative

UK media industry business network, the DPP, launched today a new initiative to promote environmentally sustainable practices among suppliers and content providers.

The DPP Committed to Sustainability Programme provides a self-assessment checklist that enables companies to record their progress in implementing sustainable policies, and awards them a score out of five.

Upon completion of the assessment entitles a company can display the Committed to Sustainability mark, and publicise their engagement with the Programme.

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DPP managing director Mark Harrison said: “We all have an obligation to take action to address the climate emergency.  

“This programme creates a simple and effective means for all media companies to ensure they understand how they can minimise their environmental impact - and record their progress.”

The Programme is available to all companies, free of charge, irrespective of whether they are a member of the DPP.

However the score is private to the company concerned, but it can be used in procurement submissions, in marketing, and as a motivating force for further improvement. The DPP will monitor the average score for the media industry as a whole, and report regularly on the sector’s progress.

The Committed to Sustainability Programme is enabled by DPP member company Atos, which, along with other members, shared its own expertise to help the DPP shape the new scheme.

Atos UK and Ireland chief digital officer Kavo Pelpola said: “The case for collective action at an industry level to help tackle the effects of climate change is compelling. We are delighted that Committed to Sustainability has been launched with close involvement and support from a broad range of partners.

”This programme is a clear signal of intent by the Media and Entertainment industry and an important step on the road to reducing its environmental footprint in the UK in a tangible and coordinated way.”

A number of DPP member companies, which have supported the DPP in developing the Programme, have also already completed the assessment, among those are Atos, Film Locker, InSync Technology, Piksel, Qvest Media, Red Bee and Sundog Media Toolkit have today become the very first holders of the Committed to Sustainability mark.

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