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​​​​​​​With the arrival of the fourth and final day of the show, IBC2025 reaches its grand finale. Experts, thought-leading talks, and cutting-edge technology buzz throughout the show. Visitors seize the final opportunity of the year to network, solidify partnerships and soak up the last of the available innovative learnings across IBC2025’s 14 halls. To navigate the whirlwind of content innovation, IBC365 has broken down some highlights for the day amongst the panel talks, demos, and masterclasses at Amsterdam’s RAI.

IBC Conference: ProSiebenSat 1 PULS 4’s Thomas Gruber and Fremantle’s Jens Richter explored how broadcasters can survive and thrive in an AI-driven, social media-saturated landscape.

IBC Conference: The PGA Tour’s live moving drone with augmented reality shot tracing is rewriting the playbook for sports coverage – delivering Emmy-winning technology, immersive storytelling, and a glimpse into the future of golf broadcasting.

Welcome to the IBC2025 Live Blog, getting under the skin of the global media, entertainment, and technology industries biggest and best trade show.

IBC Conference: In the session titled “The Frontier of Creativity: Making the Leap with AI to What’s Next”, industry leaders from Microsoft, MBC, and WELT explored the cutting-edge AI use cases that are solving practical business problems for media companies. Neal Romanek reports.

IBC Conference: Streamers are now as varied as audiences. There’s money to be made, but you have to put your fans first. Neal Romanek reports.

IBC2025: The second day of the IBC2025 Conference showcased a plethora of discussions and talks highlighting the transformative power of AI, cloud technology, and open ecosystems in the media industry. Voxo's AI model reports.

Silverback Films’ Jeff Wilson shared the challenges of capturing the untold story of animal parenthood, blending cutting-edge technology with timeless fieldcraft.

IBC Keynote: ABC’s Damian Cronan unveiled how the Australian public broadcaster is deploying AI through its “ABC Assist” tool. The system is designed to support staff, streamline workflows, and unlock archives, all while staying true to editorial values.

As IBC2025 rings in its third day, the momentum of the experts’ insights begins to mount. For visitors to Amsterdam’s RAI, priceless opportunities to learn, network, and innovate abound as groundbreaking discussions and technologies are revealed all across the show’s 14 halls. To navigate the whirlwind of content innovation, IBC365 has broken down some highlights for the day amongst the panel talks, demos, and masterclasses at Amsterdam’s RAI.