As XR devices become more accessible and 6G wireless systems emerge, we’ll move from simply watching video to stepping inside it.
Imagine a world that fuses the digital, physical, and human to create revolutionary immersive experiences. Ericsson calls it The Internet of Senses. Nokia describes “a new world of sixth-sense applications”, and European tech body ETSI talks of the ubiquitous communications network acting as a ‘radar’ to sense and comprehend the physical world.
You are not signed in
Only registered users can read the rest of this article.
World AI Film Festival: “There is no emotion in AI”
The World AI Film Festival fielded new and established storytelling voices, but the jury is out on whether AI can capture the human spirit of cinema. Adrian Pennington reports.
IBC Content Everywhere: Cloud adoption reaches a critical point
The adoption of cloud-based working practices is an ongoing process within the Content Everywhere industry. While most streaming companies have embraced the cloud, there have been concerns in the past about a lack of strategic focus and whether providers are adopting cloud-native solutions rather than relying on virtualised or cloud-ready solutions.
Virtual production after the hype: Where it actually works now
Virtual production is no longer being treated purely as spectacle or novelty – it is becoming a production tool, with clear strengths, clear limits, and a growing body of experience around how to use it well across a range of budgets. IBC365 investigates.
NAB 2026 technology round-up: “The biggest shifts in media are no longer theoretical”
The 2026 NAB Show has wrapped after welcoming more than 58,000 registered attendees and a host of new tools and technologies intent on shaping the future of media.
NAB 2026 review: “Live immersive production is here, and it’s extraordinary”
If there is a single takeaway from NAB 2026 it’s that the broadcast media industry is rebalancing. The centre of gravity is shifting, the customer base is diversifying, and the definition of “media” is expanding across sectors.
