InterDigital expects XR entertainment to enable everything from interactive digital sports venues to real-time augmented city guides and digital twins

Touch the future: Immersive video will soon make its presence felt

As XR devices become more accessible and 6G wireless systems emerge, we’ll move from simply watching video to stepping inside it.

Imagine a world that fuses the digital, physical, and human to create revolutionary immersive experiences. Ericsson calls it The Internet of Senses. Nokia describes “a new world of sixth-sense applications”, and European tech body ETSI talks of the ubiquitous communications network acting as a ‘radar’ to sense and comprehend the physical world. 

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IBC Content Everywhere: Keeping the customer

IBC Content Everywhere: Keeping the customer

Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.

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