Articles by Adrian Pennington

IBC Conference preview – Day 3: The evolution of live sportscasting - it’s rocket science

Claire Wilkie, Founder and CEO of Limitless Broadcast, discusses the ingredients needed for a successful remote production and how “change happens”, whether everyone wants to get on board or not.

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(L-R): Francois Lavoir and moderator Renard Jenkins, President, SMPTE

IBC Conference: Keeping AI honest

IBC2024: In the session titled ‘Can AI be regulated? What public policy can(‘t) do to address AI risks’, speakers Renard Jenkins, President of SMPTE, and Francois Lavoir, Senior EU Policy Advisor for the EBU, debated some of the responses to the new risks created by the rapid development of AI and how issues like the proliferation of AI-powered disinformation have been testing the limits of what the law can accomplish.

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Omdia will show that by 2029, 44% of people will have both pay-TV and SVOD

IBC Conference preview: Uncovering the truth behind macro trends in the media industry

The media and entertainment market is set to exceed $1tn in 2024, driven by the explosive growth in streaming video, but how many people really understand the dynamics behind the trend? IBC365 speaks with Omdia’s Maria Rua Aguete to learn more.

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From left to right. Max Signorelli, Omdia; Anshul Kapoor, Google Cloud; Vijay Sajja, Evergent; Phil Wiser, Paramount

Streamers push to profitability

Desperate to find a balance between profitability and growth media companies are throwing business models at the wall, a trio of leading execs told the IBC Conference.

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Phil Wiser, Executive Vice President and Chief Technology Officer (CTO) at Paramount Global

IBC Keynote preview - Paramount CTO Phil Wiser: “Content creation is our bedrock”

The media landscape is changing in dramatic ways. Paramount CTO Phil Wiser says the transition to digital can be managed astutely with the right blend of technology, business and, crucially, of content.

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The inaugural World Skills Café at IBC yesterday

Skills and diversity front and centre at IBC2024

IBC has hosted the first dedicated global forum for knowledge-sharing to secure the long-term future of the industry with diverse media, technical and engineering talent.

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IBC Keynote: Prime Video backs AI to redefine intuitive streaming

Prime Video and Amazon MGM Studios Technology’s Girish Bajaj shares the latest on a complete user experience redesign, from leveraging AI to improve search and personalisation, to nurturing growth in shoppable TV.

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Edinburgh TV Festival

Peak TV has been reached and UK public service broadcast is shrinking

At the Edinburgh TV Festival producers and broadcasters were urged to face up to the facts of an oversaturated market with few solutions on offer to stem the decline in work.

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New with every view: Eno and the generative algorithm shaking up movie-making

Artist Brendan Dawes talks to IBC365 about his new documentary Eno and the invention of a generative ‘Brain’ that produces a unique version every time it’s watched.

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Behind the scenes: Furiosa

Behind the Scenes - Worldbuilding in Furiosa: A Mad Max Saga

Cinematographer Simon Duggan discusses the challenges in ensuring visual continuity for the prequel to the operatic road warrior saga Mad Max: Fury Road.

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