3SS and NPAW team to tackle churn

NPAW’s analytics platform is now pre-integrated with the 3SS 3Ready product framework. The result, the partners say, is an automated, analytics-driven experience management solution featuring actionable user insights.

Ferran Gutierrez Vilaró, CEO and co-founder of NPAW, said: “We’re equipping operators with a system that flags churn risk early on and triggers mitigating actions to positively influence the user’s decision-making; real-time analytics ensures these measures are informed, personalised and attractive, so the operator has a better chance of preserving the relationship.”

3SS and NPAW first combined their technologies for Austria’s ORS in late 2021. Now the partners are offering their pre-integrated platform to the wider industry. The solution is currently being deployed by a major Latin American operator, yet to be announced.

Pierre Donath, CMO & CPO at 3SS, added: “Harvesting video intelligence really puts the analytics to work, but tracking and dashboards are not enough. If a customer is thinking about churning, the operator needs to know early on; the data to raise the warning bell needs to be automatically generated and available in real-time, it has to be informative, and rapidly understood and interpreted. The operator may have an arsenal of anti-churn business tools standing by, but unless the right one is deployed before the pivotal moment in the user’s decision-making, the retention initiatives will be ineffective.”