LiveU frees up broadcast orchestration with Air Control

Built for broadcasters as a “human-centric” offering, the company claims Air Control enables organisations to better choreograph live production workflows and deliver high-quality live programmes of any size while providing the commercial and operational flexibility to support the rapidly changing industry.

Ronen Artman, VP marketing at LiveU, said: “Air Control’s disruptive concept is poised to transform the control room, unlocking the potential of the broadcast industry once again as LiveU did 15 years ago. Air Control streamlines and simplifies the production workflow by connecting everyone involved in the production including engineers, editorial, anchors, reporters, announcers and guests using a single platform. Air Control removes risk and complexity by replacing general-purpose, consumer-based video conferencing solutions with a robust broadcast-grade orchestration and transmission tool, leveraging LiveU assets and giving production crews a complete solution to manage all of the human elements of a live remote production.”

According to LiveU, teams can work with the devices, laptops, phones and tablets they use daily, while benefiting from a professional service.

“Broadcasters are looking for simplification, flexibility and innovative tools to accommodate today’s changing media landscape. What they are not willing to compromise on is quality, reliability, and a superb customer experience. With Air Control, we are taking this to the next level and revolutionising the live production orchestration space,” added Artman.