NPAW said its latest Video Streaming Industry Report showed big improvements in buffer ratio quality compared to last year.
According to the company, the first six months of 2024 saw a large global increase in quality of experience, with a 54% decrease in buffer ratio for video-on-demand (VOD) services, compared to the same period of last year.
NPAW said this KPI illustrates a worldwide shift in the quality of streaming video services and is an indication of the global commitment of OTT service providers, telcos and broadcasters to providing better streaming quality.
The company said the linear TV buffer ratio also improved in the first half of 2024, with a global decrease of 34% compared to the first half of 2023 and 24% compared to the second half of last year. The Asia region alone experienced a 35% decrease in buffer ratio, NPAW added.
Ferran Gutierrez Vilaró, CEO and co-founder of NPAW, said: “Telcos, broadcasters and OTTs are investing heavily, thus improving the overall quality of the streaming video landscape. With new players entering the market regularly, it’s becoming much more competitive. We are seeing the world rapidly shift away from traditional TV and towards streaming providers.”
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