IBC SHOWCASE: This whitepaper explores how media production companies or real-time broadcast are dealing with an explosion of content as they race their production to market.

The growing demand and ease of consumption for content continues to skyrocket and the Media industry continues to reinvent itself in response. The ongoing rapid adoption of commodity infrastructure, cloud technologies, and remote production is driving transformation in the media production, contribution and distribution industry.

The adoption of IP based infrastructures is key to the success of the business transformations that are underway and content providers are using the scale of IP based distribution to differentiate their offerings, become more agile, and reach wider audiences.

Producers are re-imagining their workflows to maximize resource-sharing and enable distributed production, delivering higher production values whilst reducing idle time on technology resources and the amount of time and money expended on travel.

Read this white paper to find out how Media production companies, be they pre- or post- production, or real-time broadcast, are dealing with an explosion of content as they race their productions to market. Digital capture and editing technologies, along with next-generation animation workflows, create multiple image streams that must be passed among real-time and non-linear broadcast workflows, and then to IP destinations in varying formats.

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