At IBC2025, Kunal Bhandari, Director and Global Practice Head of Media Advertising and Publishing at Nagarro, will host 17 interactive, real-time demos of AI, cloud-native platforms, and immersive technology.
These 17 use cases will span across the media supply chain, with real-world examples in everything from automated meta-tagging, storyboarding, production workflow, customer engagement, sizzle reels and agentic AI. These demonstrations are intended to display how AI can be used to meet shifting consumer demands with new formats and distribution strategies.
In Bhandari’s view, TV is evolving into a smart, adaptive media that responds to viewer behaviour and context more than ever before. Therefore, he prophecies that the future of TV lies in AI-driven recommendations, interactive formats and real-time engagements that are intelligent, personalised, and platform-agnostic. Overall, he predicts that AI will continue to become more of a strategic enabler than a mere tool.
Visit Nagarro in Hall 14 at Stand 14.A52.
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