VR may have been something of a slow burner in terms of technology buzzwords, but its recent rebrand as spatial computing may well signal an uptick in interest for a host of reasons, discovers Mark Mayne.
The tide appears to be turning with a slew of big tech players fielding a new range of VR/spatial computing hardware this year, but will it be enough to achieve a breakthrough in a space that has seen many a false dawn? We look at some of the key innovations driving volumetric production in 2024.
Changemaker - The Apple Vision Pro
The biggest news in the space is arguably Apple’s Vision Pro, partly due to the dominance of the Cupertino tech giant in associated markets, and partly due to the galvanising effect on the competition. As has been the company’s playbook since the success of the iPhone, the Vision Pro delivers a market-leading set of specs, wrapped in an aspirational magnesium and carbon fibre design that will enable many to look beyond the considerable $3.5k price point...
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IBC Accelerator: Scaling the future of immersive festival experiences
Stepping beyond the screen, this IBC Accelerator project has set out to meld immersive technology and audience interaction into an entirely new form of audience engagement.
Content Everywhere: From AI promise to commercial reality
If IBC2025 was defined by conversations about artificial intelligence’s transformative potential, the past 12 months have been about proving where it can deliver tangible business value. CE exhibitors now describe a market that has become more pragmatic.
IBC Incubator: Connecting context for end-to-end agentic production
After years of AI experimentation, this year, the IBC Incubator plans to birth a single, agentic brain that can hold every bit of a story’s context from conception to distribution.
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IBC Accelerator: Bringing order to the studio selection process
A new project, kickstarted and nurtured as an IBC Accelerator, aims to deploy digital twin technology to streamline discoverability of the UK’s studio space and help producers make smarter, more sustainable choices.
Media over QUIC: M&E's transport revolution has arrived
For media companies preparing for the next decade of streaming, MoQ may be the most important standard they haven’t yet deployed.
