VR may have been something of a slow burner in terms of technology buzzwords, but its recent rebrand as spatial computing may well signal an uptick in interest for a host of reasons, discovers Mark Mayne.
The tide appears to be turning with a slew of big tech players fielding a new range of VR/spatial computing hardware this year, but will it be enough to achieve a breakthrough in a space that has seen many a false dawn? We look at some of the key innovations driving volumetric production in 2024.
Changemaker - The Apple Vision Pro
The biggest news in the space is arguably Apple’s Vision Pro, partly due to the dominance of the Cupertino tech giant in associated markets, and partly due to the galvanising effect on the competition. As has been the company’s playbook since the success of the iPhone, the Vision Pro delivers a market-leading set of specs, wrapped in an aspirational magnesium and carbon fibre design that will enable many to look beyond the considerable $3.5k price point...
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MWC 2026: Telcos confront the hard economics of 5G
With global 5G coverage now surpassing 50% of the world’s population, but consumer willingness to pay barely shifting, operators at MWC argued that the next chapter must be defined by utilisation.
Kickstart Day 2026: Latest PoCs and partnerships promise most exciting year yet
More than 200 industry leaders gathered at BBC Broadcasting House for the 2026 IBC Accelerators Kickstart Day, taking place on 25 February.
MIP London: “A lot of creators feel held hostage by algorithms”
Digital creators, television producers, platforms, distributors, buyers, and brands across all genres gathered at the IET and Savoy Hotel this week to attend the second-ever iteration of MIP in London.
Sundance: Representation matters, today more than ever
As minority communities face attack in the US, two new films screened at Sundance Film Festival offer powerful takes on Latino American and Chicano culture.
IBC Content Everywhere: Keeping the customer
Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.
