BBC Studios Science Unit and Moonraker VFX are partnering to develop and produce immersive content for the expanding location-based entertainment (LBE) market.
The two teams will develop a slate of immersive projects aimed at audiences of all ages, blending scientific insight with cinematic spectacle.
The projects are intended to combine Bristol-based Moonraker’s track record in immersive media, visual effects, and large-format experiences with the BBC Studios Science Unit’s editorial skills spanning science, nature, and the universe.
The LBE sector is projected to exceed $30bn globally by 2030.
BBC Studios Science Unit and Moonraker have worked together previously on several high-profile television series, including Earth and the forthcoming Evolution (w/t). Moonraker’s immersive experience credits include The Dr Who Experience, SeaWorld Florida’s Flying Theatre and Timeless Flight Hong Kong.
Andrew Cohen, Head of BBC Studios Science, said: “By combining Moonraker’s creative and innovative technology with our world-class storytelling, we will be exploring bold new ways to captivate and connect with global audiences in the immersive space – delivering experiences that will be truly awe-inspiring.”
“We’ve spent a decade pushing the boundaries of immersive storytelling,” said Jon Grafton, Managing Director of Moonraker VFX. “Partnering with BBC Studios Science Unit allows us to elevate that ambition further, bringing the Science Unit’s extraordinary stories into fully realised multi-sensory worlds for audiences everywhere.”
BBC Studios Productions recently hired Alice Taylor to head its newly launched AI Creative Lab, following the initiative’s unveiling in July 2025. Discover more here.
Macquarie to sell Arqiva stake for £16.5m
Macquarie Asset Management has agreed to the sale of its 26.5% stake in broadcast infrastructure firm Arqiva for £16.5m.
Banijay UK beefs up in-house post operations
Banijay UK will increase its in-house post-production capabilities by launching new facilities in London, doubling capacity in Glasgow, and investing in Manchester.
Spain’s LaLiga agrees €5.25bn football rights with Telefónica and DAZN
Spanish football league LaLiga has agreed a new set of domestic media contracts for more than €5.25bn, with Telefónica and DAZN retaining rights from 2027 to 2032.
BBC remains popular but “must take a firmer grip” in crises, says Ofcom
Despite funding pressures and a rapidly changing media landscape, the BBC remains popular with audiences, with 83% of UK adults using its services weekly, according to media regulator Ofcom.
TikTok and YouTube trigger influencer boom among older audiences
Older internet users are fuelling the growth of influencer videos, according to new research from Ampere Analysis, which shows that half of 55- to 64-year-olds now watch influencer content every week.
