Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.
The two companies noted that the combined offering enables operators, broadcasters, and publishers to deliver targeted advertising across multiple media types, unlocking monetisation opportunities in IP video inventory.
The integration combines Enghouse Networks’ dynamic ad insertion (DAI) platform with INVIDI’s ad decisioning and monetisation technology, with the aim of enabling scalable targeted advertising across live and on-demand IP services. These capabilities build on an ad insertion foundation originally developed by SeaChange.
Mick McCluskey, Vice President of Product Management at Enghouse Networks, said: “TV advertising is moving quickly toward IP and more targeted models, but success depends on more than just technology. Operators need solutions that are simple to deploy and that actually drive revenue. By combining Enghouse’s proven ad insertion platform with INVIDI’s ad monetisation capabilities, we enable both, making it easier to introduce targeted advertising while unlocking real monetisation.”
Bruce Anderson, Co-CEO and Chief Technology Officer (CTO) of INVIDI Technologies, added: “We are excited to partner with Enghouse Networks to extend advanced addressable advertising deeper into IP video ecosystems. As traditional television continues to evolve, advanced segmentation and addressability will play a critical role in how advertising investments are allocated. This integration opens new markets and revenue opportunities for broadcasters and operators navigating that transition.”
Netflix uses GenAI on 300 titles in 2026
Netflix has revealed that nearly 300 titles on its platform have used generative AI, from early concept stages and pre-visualisation through to post-production and release.
Poppy Dixon appointed BBC Head of Documentaries
The BBC has appointed former Sky executive Poppy Dixon as its Head of Documentaries.
Virgin Media launches AI robots to monitor TV network in real-time
Virgin Media has created its own AI robots to monitor its television network quality in real-time in a bid to quickly identify and resolve any issues when they occur.
US government seizes over 1,000 websites streaming FIFA World Cup
Global anti-piracy coalition the Alliance for Creativity and Entertainment (ACE) has applauded the US government’s seizure of over 1000 illegal websites streaming the FIFA World Cup over the past month.
Channel 4 names Simon Rexworthy as Chief Strategy and Corporate Development Officer
Simon Rexworthy has been named Channel 4’s Chief Strategy and Corporate Development Officer. He will report to Chief Executive Priya Dogra and join the broadcaster’s executive committee.
