Sundar Raman: Learn to innovate like live cricket

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Sports production needs to take innovations from cricket and lessons from the advertising world by putting consumers first, says Reliance Sport CEO Sundar Raman.

As this summer’s Cricket World Cup in England is in full flow, future developments in live television coverage are once again in sharp focus because many of the most recent broadcasting improvements have come from the sport of cricket.

Umpirecams, lights on cricket stumps, live in-game interviews with mic’d up players, constant on-screen shots of happy fans in the stadium and much more have been innovations born from top class cricket matches and mostly the Indian Premier League (IPL). The rest of the sporting world has looked on in awe for more than a decade, while also stealing or adapting some of those ideas.

Sundar Raman was at the heart of many of those ground-breaking modernisations within cricket as the COO of the IPL for seven years. Nowadays, Raman looks after sporting properties owned by India’s largest conglomerate Reliance Industries Limited, such as the Indian Super League, the IPL’s Mumbai Indians and the Tata Open ATP tennis tournament. As CEO of Reliance Sport, he is also an…

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