Bitmovin has announced a strategic partnership with ThinkAnalytics that will see the integration of Bitmovin’s AI Scene Analysis into ThinkAnalytics’ ThinkMediaAI platform.
The aim is to help streaming service providers transform raw video into rich, structured metadata that fuels smarter recommendations and deeper viewer engagement.
Bitmovin said its AI Scene Analysis optimises the viewing experience by helping streaming services unlock a new level of information about an asset catalogue that would otherwise take an enormous amount of effort to analyse.
ThinkAnalytics describes ThinkMediaAI as an AI-based platform that unifies audience, content, and metadata intelligence to help video service providers unlock the full value of their first-party data, enabling personalised discovery, enriched metadata, and high-performing advertising across linear, CTV, and streaming environments.
Jacob Arends, Senior Product Manager of Playback and AI at Bitmovin, said: “Video providers are looking for ways to stand out in a crowded market. With AI Scene Analysis feeding into the ThinkMediaAI platform, we’re helping operators unlock the full potential of their libraries, making content easier to find, more engaging to watch, and more valuable to monetise.”
Chris McGuire, Senior Vice President (SVP) of Product at ThinkAnalytics, added: “The future of TV and streaming are being redefined by deeper intelligence – understanding every frame of content and every moment of audience behaviour. By integrating Bitmovin’s AI Scene Analysis into ThinkMediaAI, we’re enabling service providers to deliver hyper-personalised experiences that drive engagement and revenue.
.jpg)
Disney sells A+E Global Media stake for US$1.2bn
Hearst has revealed that it will officially acquire Disney’s 50% interest in A+E Global Media for approximately US$1.2bn in cash.
Fremantle appoints Katie O’Connell Marsh as CEO of Global Scripted Hub
Global production and distribution group Fremantle has named Katie O’Connell Marsh as the CEO of its new London-based Global Scripted Hub.
British Film Commission designates West Midlands as key film and TV hub
The British Film Commission (BFC) has named the West Midlands (Birmingham) as the UK’s eighth official regional production hub for scripted inward investment film and high-end TV.
BBC Weather to become more digital and local
BBC Weather has set out plans to make its services more digital and local as audiences increasingly use digital platforms for weather forecasts.
World Cup football drives “solid" financial results for ITV
UK broadcaster ITV has reported a “solid” performance in its first half of 2026 financial results, with the football World Cup driving a 3% growth in advertising despite “macro-economic headwinds”.
