Pan-African telecoms operator MTN Group and video software provider Synamedia are developing a new streaming platform tailored for mobile and fixed broadband subscribers across Africa. This collaboration aims to enhance digital content accessibility and provide a diverse range of viewing options to meet the evolving preferences of audiences throughout the continent.
The service will use Synamedia’s cloud-based technologies to deliver both linear television and video-on-demand content. The platform will offer diverse monetisation models, including subscriptions, ad-supported content, and free streaming channels with targeted advertising.
Selorm Adadevoh, group chief commercial officer at MTN Group, said: “We see a unique opportunity to transform video consumption in Africa with high-quality, accessible, and relevant content. This partnership enables us to leverage cutting-edge technology and deep customer insights to enhance entertainment experiences and drive digital inclusion.”
Paul Segre, CEO of Synamedia, added: “Thanks to MTN’s leadership and innovation, smartphone owners across Africa will be able to enjoy innovative linear TV and on-demand video. By taking advantage of the breadth of our integrated, cloud-based portfolio to quickly deploy new services at scale, MTN will be able to create a ground-breaking set of offerings for customers and viewers that will drive new revenues.”
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