MPP Global and Agillic partner to deliver best-in-class subscriber tech

The partnership combines Agillic’s personalisation and omnichannel marketing platform with MPP Global’s subscriber management and billing platform, to optimise the entire customer lifecycle from acquisition to revenue optimisation, retention and win-back.

MPP Global enables its clients to efficiently manage their subscriptions, including payment processing, while Agillic leverages the subscription data to deliver personalised communication throughout the customer life cycle. Combined, the two platforms are said to offer business value and a competitive edge to subscription and media businesses. This is also beneficial to subscribers, as they can expect to receive offers and information that is entirely relevant to their individual interests and needs.

Agillic’s references cases from subscription businesses, such as Story House Egmont, formerly known as Egmont Publishing, show that relevant and personalised communication across channels providing a holistic and engaging customer experience is advantageous to increase growth and retention rates.

Says Emre Gürsoy, CEO, Agillic, said: “This partnership integrating our technologies is fully aligned with Agillic’s 2021 business growth strategy, and I am very pleased to partner with MPP Global. Since MPP Global is the expert in subscriber management and billing, providing the whole IT infrastructure of running a subscription business and Agillic is the expert in delivering personalised communication to millions of subscription customers, this is a perfect fit. Our combined competencies offer tangible business value to our clients, and we are looking forward to seeing existing clients benefit from our partnership as well as the ones to come.”

MPP Global’s eSuite platform enables subscription-driven businesses to deploy a wide range of highly flexible business models via an extensive range of payment methods across international markets and rapidly grow and retain their annual recurring revenue. The solution is supported by specialist features including access control and entitlement, offers and vouchers, identity management, device management, product management, pricing management, payment processing, churn prevention tools and access to a comprehensive source of data.

Ian Gray, head of partners and strategic alliances at MPP Global, said: “Together with Agillic, we are positioned well to attract new subscription and media businesses and serve existing clients with best-in-class subscriber lifecycle marketing communications. Our partnership enables organisations to identify, understand and serve each customer in a very personal and engaging way.”