Video software provider Synamedia and MENA-based entertainment network OSN Group announced the launch of a connected TV (CTV) advertising proposition underpinned by Synamedia Iris that aims to set a new standard for targeted advertising across linear broadcast channels.
Gracenote, the content data business unit of Nielsen, announced the launch of Gracenote On Sports, a new service developed to transform how viewers discover and engage with sports content across platforms.
Al-based content discovery specialist ThinkAnalytics, said Titan OS, the European technology, entertainment, and advertising company, has chosen ThinkAdvertising to enrich its new connected TV (CTV) advertising offering, Titan Audience Segments.
Ligue De Football Professionnel (LFP) Media, the commercial arm of the French football league, has chosen Bitmovin Player to support its direct-to-consumer (DTC) mobile apps.
Artist One Entertainment Group and Tata Communications have unveiled what they describe as the first globally connected arena, Arena One, which will be launched via the AMC Theatre chain.
Broadcast technology and production specialist EMG / Gravity Media has expanded its presence in the USA with new appointments and the opening of an office in Nashville, Tennessee.
The consumer VR market continued to decline in 2024 according to new report by research firm Omdia.
Warner Bros. Discovery has unveiled a corporate restructure that will see it operate two distinct divisions, Global Linear Networks and Streaming & Studios.
The shareholders of French media conglomerate Vivendi have approved a proposal to break up the group into three separately listed companies - Canal+, Havas and Louis Hachette Group.
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Generative AI will enrich tech companies but will substantially jeopardise the income of human creators in the music and audiovisual sectors in the next five years.
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