Video software provider Synamedia and MENA-based entertainment network OSN Group announced the launch of a connected TV (CTV) advertising proposition underpinned by Synamedia Iris that aims to set a new standard for targeted advertising across linear broadcast channels.
The new offering is designed to enable advertisers to use OSNtv’s premium platform, said to attract highly engaged, brand-conscious audiences, delivering ads alongside high-quality content that enhances brand perception...
You are not signed in
Only registered users can read the rest of this article.
Christophe Pinard-Legry named CEO of Canal+ Europe
Christophe Pinard-Legry has been appointed CEO of Canal+ Europe, in addition to his current role as CEO of Canal+ France’s Business activities.
Netflix Founder Reed Hastings to step down
Netflix Co-Founder Reed Hastings is stepping down as Executive Chairman of the streaming platform he launched almost 30 years ago.
Bouygues Telecom, Free-Iliad, and Orange in talks to buy Altice’s SFR
French telecoms and media group Altice has restarted talks to sell its telco operator SFR to three rivals – Bouygues Telecom, Free-Iliad, and Orange.
DAZN to air NASCAR Euro Series
Sports streaming platform DAZN has agreed a global broadcast partnership with NASCAR Euro Series, expanding free access to the championship for motorsport fans.
IMG names Barney Francis as Chief Business Officer
Global sports marketing agency and producer IMG has named Barney Francis as Chief Business Officer as part of a leadership overhaul.
