Video software provider Synamedia and MENA-based entertainment network OSN Group announced the launch of a connected TV (CTV) advertising proposition underpinned by Synamedia Iris that aims to set a new standard for targeted advertising across linear broadcast channels.
The new offering is designed to enable advertisers to use OSNtv’s premium platform, said to attract highly engaged, brand-conscious audiences, delivering ads alongside high-quality content that enhances brand perception...
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