IBC2024 Accelerator project: Scalable Ultra-Low Latency Streaming for Premium Sports

In the fast-evolving world of live sports broadcasting, latency has become one of the most critical issues. Broadcasters are increasingly looking for innovative solutions that can match or even surpass the performance of traditional broadcast systems.

Proposed by Comcast and supported by champions Comcast, BT Media & Broadcast, AP, and Globo, and participants, Videoclarity, Castlabs, Ateme, AMD and HP, the Scalable Ultra-Low Latency Streaming for Premium Sports project seeks to achieve Twitter-equivalent latency and near-instant playback start using standard HTTP streaming technical stack and infrastructure. The areas explored will be the use of low-latency encoding and segment-based ingest, the latest low-delay extensions to MPEG DASH, and possible uses of MV-HEVC video codec and the QUIC protocol.

The goal of the proof of concept (PoC) is to explore an end-to-end system comprising an encoder, a latency-optimised origin, and a mix of open source and proprietary DASH players. In addition, the innovation would be the achievement of sub-2s glass-to-glass delay with standard adaptive streaming, which will allow premium sports experiences...

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IBC Content Everywhere: Keeping the customer

IBC Content Everywhere: Keeping the customer

Consumers have a lot of choices these days when it comes to streaming video content. Indeed, the sheer number of available services can seem overwhelming, leaving customers with often difficult decisions to make about which services to choose, especially when they already have several other demands on their wallets. In this piece, Content Everywhere companies explore what streaming providers can and should be doing to retain existing customers and attract new ones where possible.

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