AI-Media has partnered with Lightning International in an effort to open up access to Free Ad-Supported Television (FAST) channels.
According to the release, the partnership aims to address key challenges for FAST platforms, such as delivering premium, localised content to a global audience and increasing accessibility for all viewers.
It will use AI-Media’s LEXI and LEXI Translate products to localise content in real-time with live-translated captions burned directly into the feed, making it accessible in over 50 languages.
For example, a channel previously limited to English-speaking markets could reach viewers worldwide by offering live-translated captions in French, German, Italian, Japanese, and more. This opens new distribution channels, expands viewership, and enables content monetisation in previously inaccessible markets, AI-Media said.
Tony Abrahams, CEO of AI-Media, said: “This partnership with Lightning International is a game-changer for the FAST industry. By making premium content accessible and localised in real-time, we are helping platforms grow audiences and increase revenue while making global content truly inclusive.”
Netflix to acquire WBD for $83bn
Netflix has agreed to acquire Warner Bros. Discovery (WBD) for $82.7bn (equity value of $72bn), including its film and television studios, HBO Max and HBO.
Macquarie to sell Arqiva stake for £16.5m
Macquarie Asset Management has agreed to the sale of its 26.5% stake in broadcast infrastructure firm Arqiva for £16.5m.
Banijay UK beefs up in-house post operations
Banijay UK will increase its in-house post-production capabilities by launching new facilities in London, doubling capacity in Glasgow, and investing in Manchester.
Spain’s LaLiga agrees €5.25bn football rights with Telefónica and DAZN
Spanish football league LaLiga has agreed a new set of domestic media contracts for more than €5.25bn, with Telefónica and DAZN retaining rights from 2027 to 2032.
BBC remains popular but “must take a firmer grip” in crises, says Ofcom
Despite funding pressures and a rapidly changing media landscape, the BBC remains popular with audiences, with 83% of UK adults using its services weekly, according to media regulator Ofcom.
