AVOD revenues for TV series and movies will reach $70 billion in 2027, up from $33 billion in 2021, according to a study by Digital TV Research
The report predicts that 13 of the 138 countries covered will generate more than $1 billion in 2027, up from only five countries in 2021.
The US is currently the biggest AVOD market, home to platforms with ad supported offers such as Pluto, Roku, Tubi and Amazon Freevee (formerly IMDb TV).
The US AVOD market is projected to grow by $19 billion to $31 billion by 2027 – remaining the largest country by far.
Simon Murray, principal analyst at Digital TV Research, said: “The US has the world’s most sophisticated advertising industry by some distance, plus AVOD choice is greater in the US than anywhere else. The US will account for 46% of the global total by 2027, up from 39% in 2021.”
Second-placed China slumped in 2020 due to its economic downturn. It will take until 2024 for China to better its 2019 total. In 2021, the Chinese government clamped down on fan-based culture, which resulted in far fewer reality shows from the OTT platforms – and less viewer demand.
You are not signed in
Only registered users can comment on this article.
Netflix launches first daily live show The Breakfast Club
Netflix will stream US morning radio show The Breakfast Club daily on its platform from 1 June 2026, marking the streamer’s first daily live programme.
ITV launches Live Addressable+ with Omnicom
ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.
Enghouse Networks partners with INVIDI
Telecoms and media specialist Enghouse Networks and addressable TV advertising provider INVIDI Technologies have announced a new integration that reportedly expands advanced advertising capabilities across IP video environments.
Sports content races ahead in SVOD – Gracenote
Analysis by Gracenote, the content intelligence business unit of Nielsen, has shown that sports have quickly become a foundational part of the subscription video-on-demand (SVOD) content mix and now make up 5% of overall programming on leading services.
Bitmovin wins MUBI deal
Video streaming software specialist Bitmovin has been selected by film company MUBI as its cloud VOD encoding partner for its streaming platform.
