IBC2025 AI highlights: Surfing the surge in streaming – the big picture…

Specialists and decision-makers at the top of their fields congregated at IBC2025 to scrutinise the latest trends, analytics, and challenges shaping today’s rapidly growing streaming market. Experts from the world’s leading players in the media and broadcasting space shared their expertise on AVOD, CDNs, FAST, SVOD, and TVOD.

Live on stage, these thought-leaders looked at emerging opportunities in AI tagging applications, audience data, streamed live sports, and monetisation strategies. They looked ahead to conceptualise cutting-edge technologies and action plans to address major shifts in consumer behaviour – across platform preferences, packages, and content.

Hear from the likes of: Elke Walthelm, Chief Operating Officer at Sky Deutschland; Justin Gupta, Head of Broadcast and Video Ads, EMEA at Google; Judy Parnall, Head of Standards and Industry at BBC; and Noel Curran, Director-General of the EBU.

AI highlights

These highlight reels were created using AI with input from the IBC365 team.

If you would like to see a quick snapshot of the best highlights, click here. 

For a three-minute version of these highlights, click here.

To learn more about some of the great sessions featured in this video, visit the links below:

What next in streaming? “You can’t depend on what is being made elsewhere”

The New Normal

Panel: Is this the end of advertising as we know it? New models, new partnerships, new technologies

Solving Complexity in Broadcast Media and Sports

OTT Bundling, Aggregation & Distribution: Digital Partnerships at Scale through Aggregation platforms

Redefining streaming experiences for a global sports audience

Panel and Demos - Mythbusting AI: Demonstrating the Impact on the bottom line

2025 Accelerator Project: Stamping Your Content (C2PA Provenance)

Streaming Smarter: Identity, Rights and Revenue in a Connected Media World

The future of media streaming: ecosystems, AI and the new content economy

Developing the Perfect OTT Application for Young Users: An LTTS Perspective

EBU’s Noel Curran: “We have to be careful about entering the opinion space”