Ateliere Creative Technologies has appointed Andy Beale as Business Development Director, EMEA for the company’s live production solutions.
Beale joins Ateliere from his specialised media consultancy and previously BT Sport, where he served as Chief Engineer & Head of Innovation overseeing the broadcaster's facilities build and cloud and software-based live production transformations.
As Business Development Director, Beale will help Ateliere customers modernise their live production workflows. An IBC2024 Best of Show winner, Ateliere Live offers a workflow that it says reduces production costs by up to 50% and lowers environmental impact by 70%.
Beale is also the co-founder and chair of trustees for The Rise Academy, the skills and education charity. Beale is also a non-executive director for Rise, gender advocacy group that promotes women in broadcast.
"The media, content and broadcast landscape is undergoing a radical transformation, and Ateliere truly stands out with its Ateliere Live solution, which has innovative foundations,” said Beale. “The ability to seamlessly transition live content into Ateliere Connect and integrate it into the non-live management flow and media supply chain, and vice versa, is something not many vendors offer. This full solution is a game-changer for producers aiming for cost efficiency and sustainability going forward, and I look forward to being part of it."
"Andy's visionary approach to integrating cutting-edge cloud-based technologies with traditional live production workflows aligns perfectly with our mission," said Andy Hooper, SVP of Live Products at Ateliere
You are not signed in
Only registered users can comment on this article.
.jpg)
IBC appoints its first Chief Commercial Officer
IBC has appointed Tim Banham as its Chief Commercial Officer (CCO), a newly created role designed to reflect the organisation’s continued focus on delivering long-term value and strengthening engagement across the global media, entertainment, and technology community.
Global snooker organisation launches digital community platform
The World Professional Billiards and Snooker Association (WPBSA) has partnered with Nagravision to launch what it claims is the world’s first fully integrated digital platform for playing, competing, and connecting across snooker’s global community.
IABM rebrands as IAMT and launches agentic AI-powered discovery platform
At NAB 2026, the International Trade Association for Broadcast and Media Technology (IABM) has rebranded as the International Association of MediaTech (IAMT) and launched an AI-powered intelligence platform.
QVC to file for bankruptcy protection
QVC Group plans to file for Chapter 11 bankruptcy protection, according to the TV shopping company.
UK censor BBFC turns to AI to help classify HBO Max shows
For the first time ever, the British Board of Film Classification (BBFC) has used a bespoke AI tool to help classify a streaming service’s entire library.
.jpg)
