Synamedia has appointed Tzvi Gerstl as its CEO. Gerstl will replace Paul Segre, who is moving to the role of Executive Chairman.
The appointment marks the next step in Synamedia’s strategy following the sale of its video network business.
Segre stated: "We have spent the last several years transforming Synamedia, strengthening our portfolio and positioning the company around a clear strategy focused on our customers and the future of video. With the simplification of our business model and strong momentum across the company, now is the right time to transition leadership to the person best positioned to accelerate our growth."
The outgoing CEO noted that Gerstl understands Synamedia’s customers "because he spends time with them, our technology because he’s helped shape it, and our business because he has been instrumental in its success. The board and I are confident there is no better person to lead Synamedia into its next chapter".
Gerstl said the media industry "is navigating profound change as audiences increasingly expect video experiences that are personalised, mobile, and available everywhere. At the same time, operators and media companies need to grow audiences, create new revenue streams, and reduce complexity. That is exactly where Synamedia can make a real difference".
He added: "The future of video will be shaped by those who can attract audiences, monetise effectively, and simplify operations. Synamedia brings together streaming, advertising, monetisation, security, and audience engagement to help customers achieve those outcomes. I am proud to lead one of the most talented teams in the industry and excited about the value we can create with our customers and partners as we enter Synamedia’s next chapter."
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