Sports platform DAZN Group has acquired ViewLift, a provider of streaming and digital solutions for content owners in the US sports market.
US-based ViewLift provides end‑to‑end OTT and direct-to-consumer streaming solutions to NBA, NHL, and MLB teams, as well as LIV Golf, Versant, and Fox Sports (Latin America). ViewLift enables rights holders and networks to launch and operate streaming products.
According to DAZN, the deal signals its ambition to play a pivotal role in the US sports ecosystem, enabling it to provide streaming and content solutions to teams and leagues.
The move comes as DAZN ramps up its US growth plans, which include partnering with US leagues and major sporting events to drive international growth and expanding DAZN’s boxing portfolio in the US.
DAZN stated that the deal would bring US partner relationships and a portfolio of league and team clients.
ViewLift’s business, including its technology platform and sports portfolio, will operate as a business unit within DAZN and will continue to be led by ViewLift’s executive leadership.
Shay Segev, CEO of DAZN Group, said: “The acquisition will enable DAZN to expand both its US presence and its platform capabilities – extending beyond its direct-to-consumer offering into a scalable B2B2C and SaaS model that allows leagues and clubs to operate their own digital products while leveraging DAZN’s global reach and technology.”
Rick Allen, CEO of ViewLift, added: “Upon joining DAZN, we’ll bring our current clients in sports, entertainment, and news even deeper solutions to meet their evolving needs. For major US pro sports teams, the combination will offer uniquely powerful future-proofing in a disrupted market. For up-and-coming leagues and teams, we’ll provide a full suite of digital solutions with high-quality, cost-effective technology.”
DAZN recently agreed a global broadcast partnership with NASCAR Euro Series, expanding free access to the championship for motorsport fans. Discover more here.
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