EIT Culture & Creativity launches €600,000 call for professional media courses

EIT Culture & Creativity has opened a call for proposals that support the development and delivery of skills-based continuous professional development (CPD) courses for Europe’s audio-visual media (AVM) sector.

Selected projects will receive up to €75,000 each, from a total budget of €600,000, to design and pilot new training offers. Overall, up to eight projects will be funded. The deadline to apply is 14 September 2026.  

Designed to help professionals quickly upskill or reskill in response to emerging industry needs, the call supports shorter, targeted training offers with a focus on intellectual property and rights management, artificial intelligence in audiovisual workflows, and digital storytelling. 

This call is open to legal entities in EU Member States and/or Horizon Europe Associated countries, with both mono- and multi-beneficiary applications accepted. Specifically, the organisation is looking for providers, industry bodies, research institutions, and media organisations with strong sector roots and the capacity to design and deploy high-quality training quickly. 

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Drazen Zigic

According to EIT Culture & Creativity, these shorter, focused courses must be granular, outcome-oriented, and primarily designed for asynchronous online delivery in English to accommodate the schedules of working professionals. Proposals are required to demonstrate a practice-oriented pedagogical approach that encourages critical reflection on technological ethics and digital sovereignty. Applicants must define specific, measurable learning outcomes and outline a balanced assessment strategy to evidence how students use the new skills in a professional context.   

The initiative is intended to have an immediate impact on participants’ careers by improving their professional skills, opening new job opportunities, and sparking innovation projects within their organisations.  

EIT Culture & Creativity recently opened a €600,000 call to fund the development of new professional training for Europe's audiovisual (AV) media sector. The new call invites education providers and media organisations to develop practical courses in AI, intellectual property and digital storytelling. Discover more here.

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