Production and distribution giant Fremantle has appointed Lydia Goomansingh to the newly created role of SVP Commercial of Global Branded Entertainment.
Goomansingh will focus on strengthening Fremantle’s global branded entertainment capabilities and scope internationally, working with global brands, agencies, and media partners across unscripted, scripted, digital, social, and experiential solutions.
She joins Fremantle from Paramount, where she was Senior Director of Commercial Content, and previously held senior roles at BBC Studios, The Walt Disney Company, and Sky. She will report to Roberta Zamboni, Global Head of Branded Content and Sponsorship, effective immediately.
Fremantle produces across the 27 territories, making shows such as Got Talent, Family Feud, Too Hot To Handle, Maxton Hall, and Idols.
Fremantle
Gabriella Carriere, Group Head of Strategy and New Business at Fremantle, commented: “We are delighted to welcome Lydia to this newly created role. Her career experience in the media industry brings deep expertise in branded entertainment and extensive experience in collaborating with leading global agencies and clients. The appointment of Lydia to Fremantle’s new business area reflects our strong commitment to this key growth engine and underlines our ambition to operate in an increasingly integrated, international, and IP-led way. The global branded team, our producers, labels, and I look forward to working with her.”
Fremantle recently appointed Kevin Lingley as Executive Vice President (EVP) of Artificial Intelligence (AI). Discover more here.
Telxius selects Synamedia Quortex Switch
Telxius has integrated its carrier-grade content delivery network (CDN) with Synamedia’s Quortex Switch platform, which the companies say enables content providers to dynamically switch between CDNs in real time for the first time.
BFI to invest £11.85m in UK skills funding
The British Film Institute (BFI) has pledged £11.85m funding over three years to support skills development and training across the UK.
Knowledge Network selects ThinkAnalytics
Knowledge Network, British Columbia’s public educational broadcaster and streaming service, has gone live with ThinkMediaAI to give viewers a personalised TV experience underpinned by intelligent search and content recommendations.
Netflix launches first daily live show The Breakfast Club
Netflix will stream US morning radio show The Breakfast Club daily on its platform from 1 June 2026, marking the streamer’s first daily live programme.
ITV launches Live Addressable+ with Omnicom
ITV, the UK’s largest commercial broadcaster, has officially launched its live broadcast addressable advertising product, Live Addressable+, with an exclusive beta trial in partnership with Omnicom Media Group.
.jpg)