ITV has promoted Sam Tatlow to the newly created role of Head of Diversity, Equity and Inclusion.
The promotion comes as former ITV Group Director of Diversity and Inclusion Ade Rawcliffe takes up the expanded role of Chief People Officer.

Tatlow will continue to report to Rawcliffe and will also join ITV’s Executive Leadership team.
In the new role, she will lead the DEI agenda across all parts of ITV and will drive delivery of ITV's on-screen, off-screen and workforce diversity commitments.
She will also work with industry stakeholders – including BAFTA, CDN, DDPTV, TAP and The TV Collective – to amplify ITV’s work across the sector and in society more generally.
Tatlow joined ITV in December 2020 as a Creative Diversity Partner and has spearheaded the delivery of ITV’s disability agenda and worked closely with producers and the commissioning and studio teams to ensure diverse and inclusive teams are involved in ITV commissions. She developed initiatives such as the ITV Inclusive Language Guide, ITV Studios Disabled Writers initiative and ITV’s Production Principles, embedding DEI in all ITV commissions.
Prior to joining ITV, she worked for training and consultancy company thinkBIGGER!, on projects such as the Channel 4 Production Training Scheme and on the training programme for the disabled presenters and reporters for the coverage of the London 2012 Paralympic Games and members of the production team for Rio 2016 Paralympics.
Tatlow is Chair of BAFTA's Disability Advisory Group, is part of BAFTA's Diversity Steering Group for the Awards and chairs the Disability Advisory Group for Arts Council England’s All In initiative, the access scheme for deaf, disabled and neurodivergent people accessing arts and culture in the UK and Ireland. She was awarded an MBE for her services to Disabled People in the Queen's Jubilee Birthday Honours list in June 2022.
Rawcliffe said: “She has played a crucial role in transforming representation both on and off screen both within ITV and the wider industry. Amongst very many things, she has been a driving force behind Amplify 2.0 for Deaf Disabled and Neurodivergent leaders at ITV, led the creation of ITV’s Inclusive Language Guide and has been instrumental in her support of shows like Ralph and Katie and the upcoming The Assembly and Code of Silence alongside championing and offering strategic support to our staff networks, particularly ITV Able and ITV Pride.”
Tatlow said: “I am thrilled to be given this opportunity and am looking forward to continuing the work to drive increased representation and creating an equitable and inclusive culture at ITV. There are still so few Disabled leaders in our industry so getting this role is something I am incredibly proud of and hope my appointment creates opportunities for others.”
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