Former Apple and Hulu executive Pete Distad has been named CEO of the joint venture sports streaming service that will be launched this autumn in the US by ESPN, Fox and Warner Bros. Discovery.
Distad worked at Apple from 2013-2023, where he was responsible for the business, operations and global distribution for video, Ssports and Apple TV+. He launched the new Apple TV in 2015, and later led teams that launched and scaled the Apple TV app, Apple TV+, and MLS Season Pass. He originally joined the company to lead product marketing for the Apple TV hardware product.
His Hulu experience (2007-2013) included serving as Senior Vice President of Marketing and Distribution on the executive team. He was part of the original Hulu launch team, overseeing customer acquisition and retention, distribution and marketing.
The yet-to-be named joint venture sports platform, which was announced in February, will bring together the companies’ portfolios of sports networks and certain of their direct-to-consumer (DTC) sports services.
The paid-for service will be made available to consumers via a new app and will give access to linear US sports networks including ESPN, ESPN2, ESPNU, SECN, ACCN, ESPNEWS, ABC, FOX, FS1, FS2, BTN, TNT, TBS, truTV, as well as ESPN+.
Based in Los Angeles, Distad will have oversight of all aspects of the joint venture, including overall strategy, distribution, marketing and sales. He will report to the joint venture’s board, which will include representatives selected by each of the three companies.
“This is an incredible opportunity to build and grow a differentiated product that will serve passionate sports fans in the US outside of the traditional pay TV bundle,” Distad said. “I’m excited to be able to pull together the industry-leading sports content portfolios from these three companies to deliver a new best-in-class service.”
ESPN, Fox and Warner Bros. Discovery added in a joint statement: “Pete is an accomplished innovator and leader who has extensive experience with launching and growing new video services. We are confident he and his team will build an extremely compelling, fan-focused product for our target market.”
You are not signed in
Only registered users can comment on this article.
James Harding to deliver Edinburgh TV Festival’s MacTaggart Lecture
James Harding, the Editor-in-Chief of The Observer and founder of Tortoise Media, is to deliver this year’s The James MacTaggart Memorial Lecture, the flagship address of the Edinburgh TV Festival.
 16x9.png)
Disney and ITV strike streaming agreement
The Walt Disney Company and ITV have unveiled a first-of-its-kind initiative to carry a selection of shows from each other’s UK streaming services in a bid to attract new audiences.
IBC2025 Conference to tackle M&E industry’s business-critical challenges
Running across three days, from 12-15 September, the IBC2025 Conference is set to welcome visionary speakers, industry leaders and innovators to tackle some of the biggest talking points across the media and entertainment industry.
UKTV Chief Creative Officer Richard Watsham to depart
Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, is stepping down from his roles in September after a 14-year tenure in the business.
IBC x Google Cloud Hackfest Dry-run Lights Up London and Dublin
The IBC x Google Cloud Hackfest Supported by Formula E kicked off in London Friday July 4 with a stellar cast of ITV, Sky, Channel 4 and RTE engineer teams, supported by Google coaches.
.jpg)
