The Edinburgh TV Festival, the annual shindig of the movers, shakers, and changemakers of the British television industry, took place last week and change was very much on the schedule, reports Michael Burns.
The headline issues facing the TV industry in the UK are significant – high inflation, market contraction, shrunken ad revenue for commercial broadcasters, freelancers being out of work for long periods, and firms ranging from indies to hire companies to VFX facilities going under. Content is still being made, but it’s now made at the extremes: a few big, expensive shows and lots of lower-cost, high-volume shows.
In his Mactaggart Lecture, playwright and dramatist James Graham talked about the boom and bust of TV, pointing out that two years ago post-Covid, a trend in the industry was over-production. “And now: a drought, a desert,” he said...
You are not signed in
Only registered users can read the rest of this article.
IBC Content Everywhere: Cloud adoption reaches a critical point
The adoption of cloud-based working practices is an ongoing process within the Content Everywhere industry. While most streaming companies have embraced the cloud, there have been concerns in the past about a lack of strategic focus and whether providers are adopting cloud-native solutions rather than relying on virtualised or cloud-ready solutions.
Virtual production after the hype: Where it actually works now
Virtual production is no longer being treated purely as spectacle or novelty – it is becoming a production tool, with clear strengths, clear limits, and a growing body of experience around how to use it well across a range of budgets. IBC365 investigates.
NAB 2026 technology round-up: “The biggest shifts in media are no longer theoretical”
The 2026 NAB Show has wrapped after welcoming more than 58,000 registered attendees and a host of new tools and technologies intent on shaping the future of media.
NAB 2026 review: “Live immersive production is here, and it’s extraordinary”
If there is a single takeaway from NAB 2026 it’s that the broadcast media industry is rebalancing. The centre of gravity is shifting, the customer base is diversifying, and the definition of “media” is expanding across sectors.
Volumetric humans: The next frontier of immersive broadcast storytelling
Volumetric humans are moving from experimental captures to live, broadcast-ready assets, reshaping the creative opportunities and practical challenges of immersive storytelling and established production workflows across virtual and hybrid environments.


