Apple TV has aired a live Major League Soccer (MLS) match captured exclusively on iPhone 17 Pro, marking the first time an iPhone has been used to capture the entirety of a major professional live sporting event broadcast.
Developed in partnership with MLS, the broadcast of the LA Galaxy vs. Houston Dynamo FC match streamed live on Apple TV on 23 May 2026 from Dignity Health Sports Park in Carson, California.
iPhone 17 Pro captured live footage throughout the match, including team warmups on the pitch, player introductions, in-net goal angles, and the atmosphere inside the stadium. Cameras were positioned throughout the venue.
Apple TV first incorporated iPhone into a live sports broadcast workflow during a September 2025 “Friday Night Baseball” match between the Boston Red Sox and the Detroit Tigers, using iPhone 17 Pro to capture select moments from the game.
Apple then expanded the use of iPhone across additional sports broadcasts – including the MLS Cup presented by Audi in 2025 – before further integrating the technology into the regular production rotation for “Friday Night Baseball” and MLS broadcasts throughout the 2026 season.
Adrian Pennington recently investigated how vertical video is rapidly evolving real-time engagement in live sports entertainment. Discover more here.
.jpg)
PRS appoints Google exec Ben McOwen Wilson as CEO
Music copyright collective PRS for Music has appointed Ben McOwen Wilson as CEO.
Peacock streaming service moves into profit
Peacock, NBCUniversal’s US streaming service, has posted a profit for the first time, six years after it first launched.
Sunderland’s Crown Works studio moves closer to construction
The final details for construction of a major TV and film studio in Sunderland have been set out in a revised application submitted to the city's planning authority.
World broadcasters meet to prepare for 2028 Olympics and Paralympics
Olympic Broadcasting Services (OBS) has briefed broadcasters on production and technology preparations for the 2028 Olympic and Paralympic Games (LA28).
.jpg)
Paramount and WBD pause merger after legal challenges
Paramount Skydance and Warner Bros. Discovery are to delay their $110bn merger due to pending lawsuits from US states and the Writers Guild of America.
.jpg)