Sports production company Whisper is to continue producing Channel 4’s Formula 1 coverage until 2026.
The announcement comes after Channel 4 and Sky agreed a deal last year which keeps Formula 1 coverage on free to air television in the UK until 2026.
Channel 4 will broadcast live coverage of the British GP, qualifying and practice rounds as well as highlights of all other F1 races throughout the season.
The award of the contract to Whisper extends its F1 relationship with Channel 4 which began in 2016 when the broadcaster first started covering the sport.
Channel 4 Head of Sport, Pete Andrews, said: “Whisper’s production of our F1 content has been fantastic. They are always striving to improve and deliver the best possible coverage for our audiences and that really came through in a very tough tender process.”
Sunil Patel, CEO and Co-Founder of Whisper said: “Whisper’s founders met while producing F1 for the BBC and we have an absolute passion for motorsport and for delivering sport as entertainment. This project brings all those aspects together, a show that delivers the best action and entertainment from F1, with storytelling at its heart. All under the creative and editorial leadership of Tim Hampel and Kirstie Bennett from our Manchester office.
In 2024 C4F1 will be relaunched, with new features and additional talent being connected to the show.
Channel 4 also said it is committed to reducing emissions from its C4F1 broadcasts. The 2024 C4F1 shows will see a reduction of more than 50% in carbon footprint, compared to 2022.
Whisper will continue to deliver two highlight shows during each race weekend, with five live shows across the British Grand Prix weekend in July. All shows will continue to be produced remotely from the UK.
In 2024, late-night highlight shows will be presented from an immersive studio location in the UK, while European races will be presented from the F1 paddock.
The opening race of the 2024 season is the Formula 1 Gulf Air Grand Prix on 2nd March.
You are not signed in
Only registered users can comment on this article.
.jpg)
IBC launches study to map the media technology talent pipeline
IBC has launched How Did You Get Here?, a study designed to better understand how people enter and build careers in media technology.
Netflix kicks of landmark distribution deal with France’s TF1
Leading French broadcaster TF1’s live channels and streamer TF1+ are now available on Netflix’s platform in France following a landmark distribution deal between the two companies.
UK government sets out plans to give prominence for PSB news on social media
The UK government has set out plans to make social media platforms such as YouTube and Facebook give greater prominence to news from public service media.
Warner Bros. Discovery teams with AWS for agentic AI ad-tech
Warner Bros. Discovery (WBD) has partnered with cloud provider Amazon Web Services (AWS) to develop its next-generation advertising experiences built with AWS agentic AI.
Active International picks Comcast Technology Solutions
Comcast Technology Solutions (CTS) has announced that Active International, the global media and corporate trade group, is using Comcast AdFusion to modernise and scale its broadcast ad traffic and creative distribution operations.
