UK-based sports production company Tell Media has strengthened its senior leadership team and also opened a new office in Kuala Lumpur to service the Southeast Asia market.
Jack Nicklin joins in a newly created Managing Director role, based in York, UK. Nicklin is a specialist in broadcast and video production having held roles at IMG, the BBC, Cricket Australia and Channel 4. Most recently, he was Production Executive with World Rugby.

Alex Wong joins as Managing Director for Southeast Asia, based from the company’s new office in Kuala Lumpur. Wong is a broadcast and live graphics specialist, formerly of AE Live, and who has experience with organisations and events such as the Badminton World Federation, Asian Football Confederation, and Professional Triathletes Organisation. Wong will be supported by Azman Azmy, who joins as Senior Producer, formerly of AE Live and Astro.
Tell has also appointed Emma Peel as Head of Brand and Communications. Peel is a communications specialist with 18 years of experience in the sports industry for companies, federations and events including UFC, IMG, LOCOG, UK Athletics and Women in Sport.
Company Director and founder Tom Ellis said: “In response to the demand and opportunities which are coming to Tell, we’re entering into a period of growth which is incredibly exciting. That starts with strengthening our leadership team with some standout talent from the industry and opening international offices.”

Ellis added: “We have found a welcoming home-from-home in Kuala Lumpur. The people, culture and opportunity in this city and region fit with our vision to create extraordinary experiences through innovative technical production.”
Tell has helped deliver events such as 2022 & 2023 FIFA Club World Cup, 2023 AFC Asian Cup, ASEAN Mitsubishi Electric Cup 2024, 2024 Futsal World Cup, 2024 England A vs Australia A Rugby Union and 2024 26th Arabian Gulf Cup. The company has also supported projects for London Fashion Week, Childline and EuroFestival2023.
The company, which launched in 2020, specialises in providing technical production services and solutions including management, crewing and kit across broadcast and remote production, live streaming and distribution, sports presentation and graphics.

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