China Media Group (CMG) recently chose the Media Links MD8000 Media over IP Transport platform for its live CCTV coverage to mark the anniversary of the establishment of China’s first economic zone in the Southern city of Shenzhen 40 years ago.

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Media Links: The MD8000 offered the scalability and flexibility needed

CMG is the predominant state media company in the People’s Republic of China and was founded through the merger of CCTV, CNR and CRI; it has a network of 50 channels broadcasting programmes in six different languages.

The company selected the Media Links MD8000 platform to power the transmission of the Shenzhen 40th anniversary live event that brought together tens of millions of viewers via CMG’s China Central Television’s (CCTV) television station and its other platforms. This project builds on the established relationship between CMG’s China Central Television’s (CCTV) television station and Media Links.

The Media Links MD8000 platform provided CMG and CCTV with the scalability and flexibility needed to deliver the content of the celebration to viewers around the country in a reliable and robust way. The system that was installed supported the transport of both uncompressed and compressed HD-SDI video over an IP media-centric infrastructure with pristine quality and picture detail.

“We were looking for a reliable media over IP solution with minimal disruption to our services during the event,” commented Mr Wang with the Master Control Department of CCTV. “We have a great commitment to audiences, with the intent to provide an excellent viewing experience. We trust in the Media Links solutions and professional services, and they helped us with a successful deployment of innovative technology solutions and on-site event support.”