Ajax adopts AI for live streaming
Dutch football club Ajax has showcased an artificial intelligence supported production of one of its matches, which the club’s technology partners say could remove the need for production facilities, camera crews and directors.
The technology collaboration was demonstrated last week at the Ajax Training Academy during a training game between AFC Ajax and FC Bayern Munich youth teams. The game was also live streamed to Ajax TV’s Facebook channel with an automated video director based on AI algorithms.
Ajax Innovation Team Technology Consultant Max Reckers said the key principal driving this innovation is the fan engagement and its ability to help train players in a similar way to RFID-based tracking.
Reckers said: “We are focussing on bringing new and existing technology direct for a better customer journey as well as trying to bring those together in a sensible way to the market…our aim is to…
Read the full article
Sign up to IBC365 for free
Sign up for FREE access to the latest industry trends, videos, thought leadership articles, executive interviews, behind the scenes exclusives and more!
Already have a login? SIGN IN
IBC is owned by
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.
Site powered by Webvision Cloud