The hype however has gone off the scale with regard to the approach to applications in this area, through the exposure and usage of available pre-trained models, and the availability of suitable compute power. The IET Media TN recognised the activity and focused a series of presentations earlier in 2024 looking at practical real-world applications of AI/ML in Media focused on what actually is really being done, which you can watch again on our YouTube channel available at https://bit.ly/IETAI-ML Now we return with a six-month update from this again with Rich Welsh, SVP Innovation Deluxe, which will be a wild ride through the ‘meat’ of what is being done with these exciting and challenging new technologies, taking the hype out and showing the real use.