For FAST to succeed in Europe, providers must grasp the competitive landscape and understand how to differentiate. Major broadcasters still command viewer loyalty across many European nations. Capturing audiences requires offering quality programming that resonates locally but this demands significant investments in localized content production and marketing. This panel strives to answers the many questions that remain around how effectively be entrants and established players can compete here.
Moderator:
Marion Ranchet, Founder of The Local Act Consultancy and Industry newsletter - Streaming Made Easy
Panelist:
Kasia Jablonska, Director of Digital and On-Demand for EMEA - BBC Studios
Katrina Kowalski, SVP International Content Programming and Acquisitions - Pluto TV
Laura Florence, SVP Global FAST Channels - Fremantle
Natalie Boot, Global VP FAST - Insight TV
Watch the full session: Setting the pace for FAST in Europe? Monetisation and motivations
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