Immersive technologies are opening new opportunities for sport content monetisationIn this session, we will examine the state of the art in immersive technologies, their affinity with sport content and how new monetisation concepts can be developed. By exploring these advancements, we aim to uncover innovative ways to enhance the viewer experience and drive revenue growth.

The changing face of the consumer. This case study will touch upon TV consumption behaviours with data slices for GenZ, key pain points on TV, FAST/AVOD consumption & new ads formats. How are user behaviours and expectations from TVs are changing overtime especially as younger (Gen Zs) start to get their first time TV purchases.

Speakers

Fahad Durrani, Group Product Manager - Content Discovery & Monetization - Google

Johannes Franken, Director of Digital - HBS

Josh Tidsbury, Senior Manager Techology Evangelism - Apple

Topics