Quickplay, Caretta Research and Evergent host IBC Pride Happy Hour

A fireside chat discussing how COACTIVE uses generative AI to accelerate metadata generation for media and entertainment customers.

Companies have come to rely on cookies to gather consumer data and serve targeted ads online. But fewer than 50% of consumers accept cookies, and data privacy laws are being codified around the world.

In an ideal future, GenAI will improve the customer experience and inspire streaming services to reinvent. Phil Wiser, Executive Vice President and Global Chief Technology Officer at Paramount, takes us behind the scenes of successful D2C business model transformation in ’Under the Hood of D2C Business Model Transformation: The Role of Hybrid Monetisation, the Cloud and Generative AI’.

IBC2024: The Digital Replicas and Talent ID: Provenance, Verification and New Automated Workflows Accelerator project addresses issues tied to AI-generated content, virtual world representation, and talent provenance. By offering a distinct and standardised identification framework, it aims to streamline the authentication process, ensuring reliable verification of real individuals, virtual avatars, and fictional entities.

Russell Trafford-Jones, Chair, IET Media Technical Network - Techex on why they focused on the collective industry vision and the reality behind commercial wins in this Accelerator session on the project: IP Networks: Finding the Needle in the Haystack.